Kinmemai Original Rice" is a sweet, rich, and nutritious no-rinse rice. Using advanced rice milling technology, rice bran is gradually removed from the surface of carefully selected brown rice, leaving the base of the germ and the sub-aleurone layer, resulting in "Kinmemai Original Rice," which has a sweet, rich taste and high nutritional value. Compared to conventional white rice, Kinmemai Original Rice contains 17% fewer calories, 14% less sugar, and is rich in vitamins, minerals, and dietary fiber.